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Nike's 'Just Do It' slogan is actually the last words of a murderer looming execution - India Today
History of advertising: No 118: Nike's 'Just do it' tagline
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
The history of Nike's Just Do It slogan – Creative review
Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore
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